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Failure happens in innovation, and it’s not the end of the world. If you’re too scared of failure, you’ll never try anything new. What matters is that you learn from the experience. The problem is that the University of Oxford is built on success, so failing may be emotionally very challenging for our researchers. My favourite failure video series seeks to normalise this. We've gathered some real examples from different researchers about where things went wrong, and what the useful learning experiences were from those events.

Joanne Hackett 

Patrick Hall



Nessa Carey 

Nicholas Duggan


Matthew Reaney


Rouzet Agaiby


Holger Hess-Stumpp