Festival goers got more than they bargained for when they took a stroll down the new Green Futures science area at Glastonbury this year. Even arriving on site we caused confusion - “The gene therapists? You want to be in Healing Fields, don’t you?”. Undeterred we pitched up opposite the Astrologers with bated breath, and this was before the public toilets were even open. We were about to become part of one of the most unique festivals on the planet, determined to share our passion for the future (and current) use of gene therapy to treat disease.
To spread enthusiasm across the festival (or go viral as it were) we offered visitors the opportunity to fashion one of six different temporary tattoos; each representing an example of a gene therapy currently in the clinic or being developed. Embedded within each viral vector design was a unique QR code – scan to reveal the identity of the gene and disease that specific vector aims to treat and how!