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Associate Professor Jennifer Hollowell

Associate Professor Jennifer Hollowell

Jennifer Hollowell


Associate Professor and Senior Epidemiologist

  • National Perinatal Epidemiology Unit (NPEU)

Jennifer Hollowell is a senior epidemiologist and Associate Professor in The National Perinatal Epidemiology Unit (NPEU). She has a PhD in Epidemiology/Health Services Research (St George’s Hospital Medical School, University of London), a first degree in mathematics (University of Oxford), and training in statistics, qualitative research methods and health economic evaluation.

Her research interests at Oxford include maternal health/intrapartum care and social and ethnic inequalities in infant mortality and other birth outcomes. She was lead researcher for the Birthplace in England national prospective cohort study which evaluated the safety of planned birth at home or in a midwifery unit, compared with planned birth in an obstetric unit. This landmark study of nearly 80,000 births has informed major changes to clinical guidelines for planned place of birth for women at low risk of complications. Her current research in this area is exploring women’s birthplace preferences and how women make decisions about where to give birth.

Jennifer also holds an external position as senior researcher for a global health NGO that runs mass media behaviour change campaigns, primarily in sub-Saharan Africa. She is currently leading a programme of mixed-methods research into childcare practices and parenting behaviours in Burkina Faso to support the development of a national radio campaign targeting early childhood development. She is also involved in research to evaluate the impact of national radio campaigns designed to improve healthcare seeking for life-threatening childhood illnesses and maternal and child nutrition.

In addition to academic research, Jennifer has worked as an epidemiologist and health economist in the pharmaceutical industry, and was Research Manager for the General Practice Research Database (GPRD, now CPRD) at the Office for National Statistics.