Professor Sir Richard Peto of Oxford University and Professor Prabhat Jha of the University of Toronto say that boosting the tax by a large fixed amount per cigarette would encourage people to quit smoking altogether rather than switch to a cheaper brand, and would help stop young people from starting.
Triple tobacco tax to prevent 200 million early deaths worldwide
- 6 January 2014
- Research
Tripling the tax on tobacco would cut smoking worldwide by a third and prevent 200 million early deaths this century, according to leading researchers writing in the New England Journal of Medicine.