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The science of hugs and why they (mostly) feel so good

General Research

“Hugging it out” is often touted as a good way to solve a problem.

Now a group of Europeans have decided that that’s all Britons need to convince them to stay in the EU. Their #hugabrit campaign, in which people send in pictures of themselves hugging a Briton, aims to launch “a lovebomb” across the Channel.

Read the full article on The Conversation website, written by Robin Dunbar, Department of Experimental Psychology.

Oxford is a subscribing member of The Conversation. Find out how you can write for The Conversation.

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