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It was Apicius, the Roman gourmand, who came up with the line that “the first taste is with the eyes”. The latest research from the emerging field of gastrophysics shows that he was absolutely right. Our brains evolved to help us find food – and making food look more visually appealing can prime expectations and therefore enhance the taste.

Read the full article on The Conversation website, written by Professor Charles Spence, Department of Experimental Psychology.  

Oxford is a subscribing member of The ConversationFind out how you can write for The Conversation.

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