Most people would rather profit by harming themselves instead of others
- 19 November 2014
People are willing to sacrifice twice as much money to spare a stranger from pain than to avoid pain themselves. That’s despite their decision being secret.
The study, conducted by researchers from UCL and Oxford University and funded by the Wellcome Trust, is the first to experimentally compare how much pain people were willing to anonymously inflict on themselves or strangers in exchange for money.