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University rules and responsibilities for websites. Links to information about how to use the University mark (the Crest), policies on data protection, cookies, information security, logos and freedom of information

University Crest and University Branding Toolkit


The University Crest should be used according to the guidance given in the Branding Toolkit. Specific information on how to use the University Crest on the web is available in the Toolkit too, and well as information on the University’s visual identity. There are details on how to correctly use brand marks and colours on different types of communications (e.g. websites, brochures, PowerPoint presentations and stationery).

University Style Guide

The University Style Guide provides guidance on writing style, grammar, punctuation and abbreviations for consistency in University communications. 

Trademarks and domain names

This FAQ on Trademarks from the Legal Services Office website outlines the University’s policy on protecting its brand. This includes information on where and how the logo and University’s name can be used. The University’s policy on Internet domain names is also outlined here.

The DNS naming policy webpage from IT services outlines the University’s policy for the use and registration of and web addresses within the University.

Detailed information on the University’s Domain Name System is also available from the IT services website.


The rules for Oxford Univeristy websites webpages provides you with an outline of the rules and responsibilities for Department websites. This includes an overview of copyright, data protection, freedom of information, metadata and accessibility standards.