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If you are thinking about using a pop up survey on your website first consider what you are testing or trying to find out. Then work out the best way to get this information from your website visitors.

  • What am I trying to find out / test (the specifics)?
  • What is the most appropriate way to do this? 
  • Can I get meaningful information from a survey? 
  • Is a pop up survey / pop up with a link to the survey the best way to get people to complete the survey?

Usability experts tend to say that you will get more meaningful results from doing in depth user testing and interviews with a small sample size than from large-scale surveys.

Surveys can, though, be of value if they fit into your overall usability / content strategy.

Opinions on web surveys

You will find plenty of information online about this topic. A few examples include:

Warning: Your web survey is a lot less reliable than you think

  • Problems with users understanding questions.
  • Problems with sampling eg:
    • The way some pop up surveys work could end up not including frequent site visitors.
    • Advanced internet users might be less likely to complete the survey. More likely to have blocked pop ups.
    • Low response rates.

How Surveys Can Help You Create More Effective Content Marketing

  • General information about surveys: facts and myths, what you can use them for, and some tips on survey creation.

Is your ‘voice of the customer’ shouting as loud as it should?

  • Suggests that if someone clicks the survey link only have about 60 seconds before they will lose interest and move on.

Online Surveys

  • This website has good brief guides to usability topics

Think about your own behaviour when assessing whether your website survey is likely to get responses. Ask your colleagues how they interact with surveys.

  • Do you answer surveys?

If you do:

  • Do you answer surveys on sites you visit regularly, are annoyed with etc?
  • Are you more likely to answer a survey if you are invitied to do so, for example by email?
  • How long are you prepared to spend answering a survey?
  • Do you ever give up on longer surveys?
  • Do you find some types of questions off putting, maybe leading to you not answering the survey?

Do pop ups work?

There is disagreement between usability and marketing professionals, with marketeers seeing pop ups more favourably eg – increasing sign up to a newsletter

Usability professionals will point out that people dislike pop up adverts and pop up marketing techniques. Will your website visitors view links to pop up surveys in a similar fashion?